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Founded in 2021, What D' Paw started with the creation of custom clothing for Mochi, our beloved Cavachon and brand mascot. After entering Mochi into a doggie fashion show, the idea of making custom clothing for all fur babies came to be and What D' Paw was created.
At What D'Paw, we believe that our fur babies deserves to look and feel their best.
Our mission is to make fashion accessible for our fur babies. We want to help our fur babies express their unique style and feel confident in their own fur. We're always working to improve our selection and offer the best possible customer experience.
At What D'Paw, we believe in inclusivity, sustainability, and ethical practices. We work with suppliers who share our values and prioritize transparency and fairness. We're constantly striving to minimize our environmental footprint and make a positive impact in our community.
Hi my name is Lorna Lusica. It was always a dream of mine to be a 'Fashion Designer'. 30 years later I decided to go back to school to earn my degree in Fashion Design & Product Development. I recently graduated from Wade College in Dallas TX in 2022 and now I am the owner and designer for "What D'Paw?".
What sets my company apart from other pet apparel brands is that I handcraft each item. Custom pieces are made from rolls of fabric, and the designs may not align exactly as pictured. Additionally, each item may have slightly different measurements, adding a unique touch to every product.
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